Etsy listing templates. Set it up once. Every listing follows it.

A master listing is the template every listing starts from: category, photos, variations, price and base copy. Copy one of your own Etsy listings or start blank, and every new listing in that shop follows it.

  • 1 masterper kind of product
  • 70phone models in the built-in master
  • Photo orderset once per shop
  • Every shopcan share one master
Master Listings

It still looks like your shop. Every time.

In Shop Pilot, an Etsy listing template is called a master listing. It holds what every listing of one kind of product shares: the Etsy category, the photos and their order, the variations and prices, the personalization question and the base copy.

Copy one of your existing Etsy listings to start, or start blank. The built-in phone case master is ready to use, with Etsy's phone case category, 70 phone models with five designs each, and a personalization question.

When Shop Pilot makes a listing, the AI writes the title, 13 tags and description for the designs in it, and everything else comes from the master. See Etsy listing automation.

Master Listings: a phone case master and an art print master, each with its photos, price, gallery slots and variations
Master Listings: a phone case master and an art print master, each with its photos, price, gallery slots and variations.
What a master holds

Everything a listing shares. Set once.

  • Master Listings

    A master is the template every listing starts from: category, photos, variations, price and base copy. Copy one of your Etsy listings, or start blank.

  • Built-in phone case master

    Ready to use, with Etsy's phone case category, 70 phone models with five designs each, and a personalization question.

  • Photo order

    Give each gallery spot a photo once. Every listing puts the matching file in the same spot, so the right photo always leads.

  • Variations

    Paste phone models in bulk and give each one its own price if you need to.

  • Personalization

    Ask buyers for a name or a note, right on the listing.

  • Shop settings from Etsy

    Pick the shop's shipping profile, return policy and processing profile once. Every listing uses them.

  • Writing style

    Choose how titles are built, how many tags and hashtags to use, words to avoid and words to always include.

  • Niches

    Phone cases, wall art or anything else. Each niche keeps its own folder, master listing and writing style.

Variations

Phone models and sizes, each with its own price.

Edit master listing, with tabs for Photos, Details, Variations, Personalization and Category. Variations: Phone Model, iPhone 17 Pro Max, iPhone 17 Pro and on.
A phone case master: the Phone Model variation, from iPhone 17 Pro Max on.
Edit master listing, with tabs for Photos, Details, Variations, Personalization and Category. Variations: Size, A4 at 24.00, 30x40 cm at 32.00 and on.
A poster master: the Size variation, A4 at 24.00 and 30x40 cm at 32.00.
Photo order

The right photo always leads.

Give each gallery spot a photo once. Every listing puts the matching file in the same spot, so the photo you meant to be first is the one buyers see first.

Files are matched to the master's photo list by name. Anything unmatched stays behind in the folder instead of being uploaded in a random slot, and the run tells you which images were left behind and why.

Before a run starts, you see what it will build: which folders are included, which shop each one goes to, and what will be skipped. A missing master or a folder with no images is named up front.

Many shops

One master, every shop.

A master listing works across every shop you run. Build it once and point it at whichever shop you are listing to. Sections, shipping profiles and the section names Etsy assigns are filled in per shop when the listing is made.

One master listing or writing style can serve many shops. Duplicate it when one shop needs a change. See multiple Etsy shops.

How it works

Set up a master in four steps.

  1. Start from a listing

    Copy one of your Etsy listings into a master, or start blank. Phone case sellers can start from the built-in master.

  2. Set the photos

    Give each gallery spot a photo once, so the right photo always leads.

  3. Set variations and prices

    Paste phone models in bulk or add sizes, each with its own price.

  4. Pick the Etsy settings

    Choose the shipping profile, return policy and processing profile once. Every listing uses them.

Copying or a master

What changes when every listing starts from a master.

Shop Pilot's master listings are Etsy listing templates that fill themselves in for every new listing.

TaskCopying a listing by handWith a master listing
A new listingCopy an old one and change everything that differsStarts from the master, with the copy written for its designs
VariationsRe-add every model or size and its priceTaken from the master, every time
Photo orderDrag the photos into placeEach file lands in its own spot
Etsy settingsPick shipping, returns and processing againPicked once for the shop
Questions

About listing templates.

Something else on your mind? Ask us.

How do I make an Etsy listing template?

In Shop Pilot, create a master listing: copy one of your Etsy listings or start blank, then set its category, photos, variations, prices and base copy. Every new listing in that shop starts from it.

What is a master listing?

The template every listing starts from: category, photos, variations, price and base copy. Each kind of product, like phone cases or wall art, can have its own.

Is there a ready-made template for phone cases?

Yes. The built-in phone case master is ready to use, with Etsy's phone case category, 70 phone models with five designs each, and a personalization question.

Do all my listings get the same title?

No. The master holds the base copy, and the AI writes each title, the 13 tags and the description for the designs in that listing, in the shop's writing style.

Can I give each phone model its own price?

Yes. Paste phone models in bulk and give each one its own price if you need to.

How does photo order work?

Give each gallery spot a photo once. Files are matched to the master's photo list by name, so every listing puts the matching file in the same spot.

Can one template serve several shops?

Yes. A master listing works across every shop you run, with sections and shipping profiles filled in per shop. Duplicate it when one shop needs a change.

Can I ask buyers for personalization?

Yes. Ask buyers for a name or a note, right on the listing.

What about shipping and returns?

Pick the shop's shipping profile, return policy and processing profile once. Every listing uses them.

Can I try it free?

Yes. The 5-day free trial needs no card and includes 10 listings a day on your own shop.

Set it up once. List for months.

Five days free, no card. Connect your shop and have your first listings live today.