Etsy market research. Built from Etsy facts, not estimates.
Type a theme and see its demand, its competition and how much room a newer shop has, with the Etsy listings behind the numbers. Then send the good ones straight to the design finder.
- 0 to 100score for any theme
- Etsy datanothing estimated
- Dailyre-checks of a saved theme
- 6 checksin the free trial
Check demand before you make it.
Shop Pilot's Market Research is an Etsy product research tool for print-on-demand sellers. It measures a design theme against live Etsy listings and tells you how much demand there is, how crowded it already is, and how much room a newer shop has.
Every figure comes from something Etsy publishes: favorites, views, reviews, listing age, shop age and active supply. Nothing is estimated, and anything shown per month is a lifetime total divided by age.
Review counts are exact. Shop Pilot reads a shop's whole public review history, so every listing carries the same count its Etsy page shows.
One score. The listings behind it.
Each theme gets a score out of 100, with its demand, supply and shop numbers, and the Etsy listings it was built from.
Check an idea, find one, or pick a market.
Check a theme
Type a theme and see its demand and competition, with the Etsy listings behind the numbers.
Discover niches
No idea yet? Pick a category and Shop Pilot reads the themes that keep coming up among its best listings.
Compare categories
Score Etsy categories against each other before you pick where to sell.
Everything in the research step.
Watch a theme
Save a theme and Shop Pilot checks it every day, so you see how its numbers move.
Watch a shop
Each refresh shows the exact change in each listing's views and favorites since your last look, and the reviews it collected in the last 30 days.
Rank on two measures
Choose Demand and Reviews together and listings are scored on both, so a huge view count cannot bury a listing with real sales behind it.
One category
Limit any search to one Etsy category.
Near misses
Discovery always returns a ranked board. Themes that miss your thresholds are marked as near misses instead of vanishing.
Send to Curate
Found a good theme? Send it straight to Curate as a search.
Design finderOne search box
Research opens with one search box. Every option is still there, folded behind a Search options line.
Analytics
Revenue, orders, views and favorites for each shop you run: today, the last 7 or 30 days, or all time.
From an idea to designs worth making.
Start with a theme or a category
Type an idea you already have, or pick a category and let Shop Pilot find the themes.
Read the score
See demand, competition and room for a newer shop, with the Etsy listings behind the numbers.
Watch it move
Save the theme and it is checked every day.
Make the designs
Send the theme to Curate, pick the designs, and Shop Pilot makes the mockups and listings.
What changes when the numbers come from Etsy.
Shop Pilot is an Etsy niche research tool built only on Etsy's public data.
| Task | Guessing | With Market Research |
|---|---|---|
| Demand | Judge it from a few search results | Measured from favorites, views and reviews |
| Competition | Count results by eye | Active supply measured for the theme |
| Reviews | Read them listing by listing | Exact counts from each shop's public review history |
| Where the numbers come from | Often estimates | Only what Etsy publishes, nothing estimated |
| The next step | Start a design search from scratch | Send the theme straight to Curate |
From a good theme to a live listing.
- Next
Design finder
One sentence in, hundreds of designs back, with the watermarked ones left out.
Etsy design finder - Then
Mockup generator
Phone cases, posters, your own PSD files or a photo of your blank product.
Etsy mockup generator - Guide
Find print-on-demand niches
How to check a theme before you make a single design.
Read the guide
How do I do market research on Etsy?
Type a theme into Shop Pilot's Market Research and read its demand, competition and room for a newer shop, with the Etsy listings behind the numbers. No theme yet? Pick a category and let it find the themes that keep coming up among the best listings.
Where does the data come from?
Only from what Etsy publishes through its public API: favorites, views, reviews, listing age, shop age and active supply. Nothing is estimated.
Does it estimate sales?
No. Shop Pilot shows only what Etsy publishes. Anything shown per month is a lifetime total divided by age.
What does the score mean?
Each theme gets a score out of 100, shown with its demand, supply and shop numbers and a verdict such as a promising niche. The Etsy listings behind it are listed under the score.
Can I find niches without a keyword?
Yes. Discover niches starts from a category: pick Phone Cases and Shop Pilot reads the themes recurring across that category's best-selling listings.
Can I track a theme over time?
Yes. Save a theme and it is re-checked every day, so you can watch it move instead of judging one snapshot.
Can I watch another shop?
Yes. Watch a shop and each refresh shows the exact change in each listing's views and favorites since your last look, and how many reviews it collected in the last 30 days.
What happens after I find a theme?
Send it straight to Curate as a search. Shop Pilot finds the designs, makes the mockups and writes the listings. See the design finder.
Is Market Research in the free trial?
Yes. The 5-day free trial needs no card and includes 6 Market Research checks.
Does it cost extra?
No. Market Research and shop analytics are in the one plan with every other tool, from €49.00 a month for one shop.
Check your next theme before you design it.
Five days free, no card. Six research checks included.